The challenge
Increase brand identification & awareness
After undergoing a rebranding, Contact Group were facing challenges with brand identification, consistent use of digital assets and keeping website content current and relevant due to the costs of managed hosting.
The solution
Implement full Brand Style guide & SEO optimisation
A sophisticated visual identity system was created to guide users through the company's Brand Style, ensuring consistency throughout all media and content, hereby cementing the brand personality.
Further to this, the company website was redesigned on a user-friendly platform, allowing for CMS where needed to keep the content current and relevant. Full SEO analysis was completed and steps were implemented to ensure optimum search engine traffic was directed to the company website.
The results
50% increase in website traffic & consistent search terms
Customers and stakeholders are now recognising the new branding and internally the company has taken a consistent approach to the use of its assets. This has resulted in increased brand trust, social media interactions and conversion rates.
